The American Way of Death Process Analysis in Writing

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Action Comprehension In reading the article titled, Action Comprehension, by Patric Bach, GÃ ¼nther Knoblich, & Wolfgang Prinz, I learned about action comprehension. I learned that the assumption of common event representations bears powerful explanatory potential to address important issues in action comprehension. By action comprehension I mean all processes that are involved in parsing sequences of actions and extracting meaning from them. The ultimate goal of this project was to find out whether the comprehension of action sequences relies on action-related structures. The rationale behind this claim is that common event representations might become organized into larger script-like chunks without becoming detached from the motor system. This would make action-related information readily available to support the analysis of the meaning of action sequences. As a single word can be meaningful or meaningless in the context of a sentence, a single action can be meaningful or meaningless in the context of an action sequence. Moreover, as grammatical rules impose constraints on the order syntactic types in a sentence, action rules impose constraints on the order of actions in an action sequence. In order to test whether a similar pattern is found for action comprehension, they developed an experimental model based on the game rock, paper, and scissors. The task was to detect violations of syntax, semantics, or both. By measuring the time it takes to detect different types of errors under different conditions one can determine whether the syntax and semantics of action sequences are processed in parallel and automatically and whether the syntactic analysis is faster than the semantic analysis. A series of experiments demonstrated that all of the above said is the case. Hence, the pattern of results for action comprehension is quite similar to that observed in sentence comprehension.... Free Essays on Article Anylysis Free Essays on Article Anylysis Action Comprehension In reading the article titled, Action Comprehension, by Patric Bach, GÃ ¼nther Knoblich, & Wolfgang Prinz, I learned about action comprehension. I learned that the assumption of common event representations bears powerful explanatory potential to address important issues in action comprehension. By action comprehension I mean all processes that are involved in parsing sequences of actions and extracting meaning from them. The ultimate goal of this project was to find out whether the comprehension of action sequences relies on action-related structures. The rationale behind this claim is that common event representations might become organized into larger script-like chunks without becoming detached from the motor system. This would make action-related information readily available to support the analysis of the meaning of action sequences. As a single word can be meaningful or meaningless in the context of a sentence, a single action can be meaningful or meaningless in the context of an action sequence. Moreover, as grammatical rules impose constraints on the order syntactic types in a sentence, action rules impose constraints on the order of actions in an action sequence. In order to test whether a similar pattern is found for action comprehension, they developed an experimental model based on the game rock, paper, and scissors. The task was to detect violations of syntax, semantics, or both. By measuring the time it takes to detect different types of errors under different conditions one can determine whether the syntax and semantics of action sequences are processed in parallel and automatically and whether the syntactic analysis is faster than the semantic analysis. A series of experiments demonstrated that all of the above said is the case. Hence, the pattern of results for action comprehension is quite similar to that observed in sentence comprehension....

A Strategic Communication Campaign on Coca Cola Company 2012 Essay - 20

A Strategic Communication Campaign on Coca Cola Company 2012 - Essay Example The Coca cola Company is the world’s largest multinational beverage producer, distributor and retailer in non alcoholic drinks. It is the legal owner of syrup concentrate that is used for the production of over 500 drinks notwithstanding  Ã‚   the ownership of anchor bottler; the Coca – cola Refreshments. Being the world’s most valued brand, the Company’s mission is to ensure that the world is refreshed, inspired towards moments of optimism and happiness, and   making intention on   creating   more value and making a difference. As such, the Company vision entails making frameworks that guide their business towards sustainable growth. Thus, the company has ensured that their products come in varying shapes, sizes in reference to price tags (Thompson Para 2). In 2012, the Coca cola Company launched a Public Relations (PR) campaign that was aimed at making soda personal in New York City. The aggressive campaign emphasized on the fact that the accessibility and consumption of large soda was meant to be an issue pertaining to personal freedom. Additionally, the campaign argued that the legislation that had at the time banned the use of large sodas for individuals was only aimed at infringing the right to purchase the much in terms of quantity an individual would afford to buy, as well as, consume (Downs, 4) Essentially, the campaign was organized in response to claims that had been put forward by Mayor Bloomberg. In his argument, Bloomberg noted that the Coca cola Company was producing large quantities’ of sodas that posed numerous health risks to consumers and compelled them to use more money on sodas rather than spending the money on other important issues (Thompson Para 2). In this regard, the Coca cola Company reacted to the issue through the creation of a new group known as ‘New Yorkers For Beverage Choices’. The main function was to ensure that they would plead with most people who used the internet against giving consent to Mayor Bloomberg who was determined to ban drinks that exceeded 16 ounces (Thompson Para 3). As a matter of fact, the target audiences in this strategic campaign are potential consumers and potential competitors.